Charles Robertson, President


Charlie’s business ownership and management background spans over thirty years. Thirteen of those years he owned and operated several enterprises: a collision repair facility, limousine conversion company, used car dealership, as well as a partnership in a General Motors Dealership. He has management and technical training experience as a professor at Cerritos College in California. Charlie has instigated skills-development programs focusing on specific industry training needs for automotive sales, service, and collision repair. Many of these courses have been expanded to include online delivery and now have embedded I-CAR course credit.

In addition to the “grass-roots” development of training programs, Charlie has fostered industry collaborative training with Chief Automotive Systems, Inc., Eurocar Bench Systems, BMW of North America, Celette, I-CAR, and others. Cerritos College is the first vocational-technical and community college nation-wide to provide Chief-Certified training courses at a state-owned facility. Courses Chief Automotive and I-CAR credit courses, and are Associate's Degree-applicable. Three courses are transferable to the California State University system toward a bachelor’s degree.

Under Charlie’s design and direction, the first electric vehicle program at a California Community College was started at Cerritos College in 1995. That program has grown to include other alternate fuels and Hybrid EV training as well as electric vehicle training on other campuses.

Charlie worked over ten years as a technician prior to moving into management at his own enterprise. His automotive management experience covers more than 18 years. He has served as the facilitator in the restructuring efforts of several automotive repair and conversion companies. He maintains the ASE Master Collision Repair/ Refinishing Certificate, the ASE Damage Analysis and Estimating Certificate, and the ASE Master Automotive Technician Certificate. Charlie carries additional certifications from General Motors STG, Chief Automotive Systems, Inc., and I-CAR.

Charlie has served on several local, regional, and national committees providing much-needed input to the direction and function of the industry. He has also served as a standing member of the Curriculum Committee, Student Learning Outcome's committee, and now chairs the Technology-Based Learning Committee at Cerritos College.

Charlie’s interest in the integration of computer technology into small to medium-sized companies began as he purchased his first PC for business management of his own repair facility over 31 years ago. He has since been on the cutting-edge of computerization integration into an industry noted for it’s resistance to the electronic age.